The creative soul of the SWM range comes to life at the heart of its innovative Design Center, where the dedication of the technicians is the lifeblood that fuels the relentless exploration of new styling concepts. Using state-of-the-art tools, both hardware and software, the team shapes unique designs by taking care of every step of the process.
State-of-the-art systems such as CAD/CAE/CAM, 3D printers, CNC machines, and dedicated areas for frame preparation, welding, and torsional testing allow designers and engineers to start from a pencil sketch and turn it into a work of art on two wheels. This exciting journey of motorcycle production continues with meticulous assembly, testing and road testing.
The result? An exclusive design that stands out for its clarity, fluidity and functionality, fully reflecting the Italian passion for motorcycles. Inspired by the brand’s deep tradition and the models that made it famous in the past through original styling solutions,SWM motorcycles embody timeless elegance.

Born as a racing motorcycle brand, SWM Motorcycles has a glorious past of unforgettable models and international triumphs. An iconic Italian motorcycling brand, it has for the past few years entered into a partnership with the Shineray gurppo, a Chinese industrial giant that ranges from the world of two to four wheels, as well as the production of agricultural machinery and generators.
The Brand’s history stems from two very close riders who decided to build an off-road motorcycle to challenge the foreign hegemony of 2-strokes. From that pioneering vision emerged three models: 50, 100 and 125 cc, equipped with Sachs engines, which aroused admiration by winning prestigious positions from their first participation in races.
The encounter between the passion for two wheels and the love for Made in Italy of Daxing Gong, a successful Chinese entrepreneur who heads the Group, led to the creation of a new technological pole of excellence in the heart of the Lombardy motorcycle scene. In this large production center, quality motorcycles take shape every day, whose roots are deeply rooted in Italian culture, leaving a recognizable imprint over time.

SWM’s ultimate goal is total customer satisfaction. For this reason, production is imbued with passion and attention to market expectations and standards. Quality control, therefore, plays a key role, ensuring scrupulous oversight during every stage of the project up to the finished product. Each motorcycle is carefully and manually checked before being delivered to dealerships, thus ensuring a high level of perfection.
It should be noted that both design and construction proudly bear the prestigious Made in Italy mark. SWM engineers use specially designed components combined with carefully selected third-party products so as to ensure that each individual model is built to high quality standards.

SWM Motorcycles has outstanding experience in the motorcycle industry, thanks to a cohesive team of engineers with years and years of experience. This allows the brand to manage every aspect of motorcycle manufacturing in-house, ensuring total control over product quality and innovation.
In addition, the financial and technological support provided by a global giant like Shineray Group provides a solid foundation for SWm’s progress. From the appearance of the engine to the structure of the chassis, from electronics to styling, every detail is carefully studied with maniacal dedication and the skill of Italian master craftsmen of excellence. This combination of knowledge allows us to create motorcycles that combine a passion for Italian artistry with world-class technological innovation.