YOUR DAILY ENJOYMENT SWM MOTORCYCLES High performance, ease of riding and low maintenance are the pillars of the SWM brand. In other words: quality without compromise!

OUR VALUES

icona prezzi

competitive prices

icona qualità

quality assurance

icona assistenza

customer service

THE COMPANY

SWM

WHO IS SWM?

SWM Motorcycles is a historic motorcycle manufacturer strategically placed in Lombardy, the beating heart of Italian motorcycling and chosen by major companies in the industry for its location adjacent to the Milan area, which plays a driving role in global business.

Born as a racing brand, with its entry into the Shineray Group SWM has left the racing world to look to the future and expand into the international market.

The headquarters is located in Biandronno (VA) and is served by fast road connections and is only a few tens of minutes from Milan Malpensa International Airport, which has connections to all major countries in the World.

MISSION AND VISION

SWM’s mission is to make the perfect companions for Bikers from Italy and around the world. Whether they are road or off-road motorcycles, SWM focuses everything on sturdiness, reliability and unique design.
In other words, “QUALITY WITHOUT COMPROMISE.”

ABOUT SWM

The creative soul of the SWM range comes to life at the heart of its innovative Design Center, where the dedication of the technicians is the lifeblood that fuels the relentless exploration of new styling concepts. Using state-of-the-art tools, both hardware and software, the team shapes unique designs by taking care of every step of the process.
State-of-the-art systems such as CAD/CAE/CAM, 3D printers, CNC machines, and dedicated areas for frame preparation, welding, and torsional testing allow designers and engineers to start from a pencil sketch and turn it into a work of art on two wheels. This exciting journey of motorcycle production continues with meticulous assembly, testing and road testing.
The result? An exclusive design that stands out for its clarity, fluidity and functionality, fully reflecting the Italian passion for motorcycles. Inspired by the brand’s deep tradition and the models that made it famous in the past through original styling solutions,SWM motorcycles embody timeless elegance.

Born as a racing motorcycle brand, SWM Motorcycles has a glorious past of unforgettable models and international triumphs. An iconic Italian motorcycling brand, it has for the past few years entered into a partnership with the Shineray gurppo, a Chinese industrial giant that ranges from the world of two to four wheels, as well as the production of agricultural machinery and generators.
The Brand’s history stems from two very close riders who decided to build an off-road motorcycle to challenge the foreign hegemony of 2-strokes. From that pioneering vision emerged three models: 50, 100 and 125 cc, equipped with Sachs engines, which aroused admiration by winning prestigious positions from their first participation in races.
The encounter between the passion for two wheels and the love for Made in Italy of Daxing Gong, a successful Chinese entrepreneur who heads the Group, led to the creation of a new technological pole of excellence in the heart of the Lombardy motorcycle scene. In this large production center, quality motorcycles take shape every day, whose roots are deeply rooted in Italian culture, leaving a recognizable imprint over time.

SWM’s ultimate goal is total customer satisfaction. For this reason, production is imbued with passion and attention to market expectations and standards. Quality control, therefore, plays a key role, ensuring scrupulous oversight during every stage of the project up to the finished product. Each motorcycle is carefully and manually checked before being delivered to dealerships, thus ensuring a high level of perfection.
It should be noted that both design and construction proudly bear the prestigious Made in Italy mark. SWM engineers use specially designed components combined with carefully selected third-party products so as to ensure that each individual model is built to high quality standards.

SWM HOKU 125 BLACK

SWM Motorcycles has outstanding experience in the motorcycle industry, thanks to a cohesive team of engineers with years and years of experience. This allows the brand to manage every aspect of motorcycle manufacturing in-house, ensuring total control over product quality and innovation.
In addition, the financial and technological support provided by a global giant like Shineray Group provides a solid foundation for SWm’s progress. From the appearance of the engine to the structure of the chassis, from electronics to styling, every detail is carefully studied with maniacal dedication and the skill of Italian master craftsmen of excellence. This combination of knowledge allows us to create motorcycles that combine a passion for Italian artistry with world-class technological innovation.

RS 500 R IN ACTION

ABOUT SWM

DESIGN

The creative soul of the SWM range comes to life at the heart of its innovative Design Center, where the dedication of the technicians is the lifeblood that fuels the relentless exploration of new styling concepts. Using state-of-the-art tools, both hardware and software, the team shapes unique designs by taking care of every step of the process.
State-of-the-art systems such as CAD/CAE/CAM, 3D printers, CNC machines, and dedicated areas for frame preparation, welding, and torsional testing allow designers and engineers to start from a pencil sketch and turn it into a work of art on two wheels. This exciting journey of motorcycle production continues with meticulous assembly, testing and road testing.
The result? An exclusive design that stands out for its clarity, fluidity and functionality, fully reflecting the Italian passion for motorcycles. Inspired by the brand’s deep tradition and the models that made it famous in the past through original styling solutions,SWM motorcycles embody timeless elegance.

HISTORY

Born as a racing motorcycle brand, SWM Motorcycles has a glorious past of unforgettable models and international triumphs. An iconic Italian motorcycling brand, it has for the past few years entered into a partnership with the Shineray gurppo, a Chinese industrial giant that ranges from the world of two to four wheels, as well as the production of agricultural machinery and generators.
The Brand’s history stems from two very close riders who decided to build an off-road motorcycle to challenge the foreign hegemony of 2-strokes. From that pioneering vision emerged three models: 50, 100 and 125 cc, equipped with Sachs engines, which aroused admiration by winning prestigious positions from their first participation in races.
The encounter between the passion for two wheels and the love for Made in Italy of Daxing Gong, a successful Chinese entrepreneur who heads the Group, led to the creation of a new technological pole of excellence in the heart of the Lombardy motorcycle scene. In this large production center, quality motorcycles take shape every day, whose roots are deeply rooted in Italian culture, leaving a recognizable imprint over time.

QUALITY

SWM’s ultimate goal is total customer satisfaction. For this reason, production is imbued with passion and attention to market expectations and standards. Quality control, therefore, plays a key role, ensuring scrupulous oversight during every stage of the project up to the finished product. Each motorcycle is carefully and manually checked before being delivered to dealerships, thus ensuring a high level of perfection.
It should be noted that both design and construction proudly bear the prestigious Made in Italy mark. SWM engineers use specially designed components combined with carefully selected third-party products so as to ensure that each individual model is built to high quality standards.

KNOW HOW

SWM Motorcycles has outstanding experience in the motorcycle industry, thanks to a cohesive team of engineers with years and years of experience. This allows the brand to manage every aspect of motorcycle manufacturing in-house, ensuring total control over product quality and innovation.
In addition, the financial and technological support provided by a global giant like Shineray Group provides a solid foundation for SWm’s progress. From the appearance of the engine to the structure of the chassis, from electronics to styling, every detail is carefully studied with maniacal dedication and the skill of Italian master craftsmen of excellence. This combination of knowledge allows us to create motorcycles that combine a passion for Italian artistry with world-class technological innovation.

SWM MOTORCYCLES PARTNER OF FC INTERNAZIONALE MILANO

Official motorcycle partner 2023/2024

Swm Motorcycles is an ever-evolving social phenomenon always keeping pace with the transformation of recent years.

We are excited to announce our new partnership with FC Internazionale Milano as Official Motorcycle Partner for the 2023/24 season!

This strategic agreement, signed in the beautiful setting of Inter HQ in Milan, not only reinforces our bond with the glorious nerazzurra team, but also underscores SWM Motorcycles’ broad vision in becoming an increasingly recognized and celebrated brand internationally.

Annuncio_partner_News_sito_SWM

ALL OF OUR PARTNERS