MILAN – SWM Motorcycles is excited to announce the renewal of its partnership with the prestigious F.C. Internazionale Milano, becoming its Official Motorcycles Partner for the 2023/24 football season.
This collaboration strengthens the already established bond between the two brands, following the fruitful union from 2017 to 2019. The agreement testifies to the synergy and the many commonalities between the two brands, which share the Lombard DNA and Chinese Properties, distinctive traits that have contributed to the growth of both companies internationally, making them two icons of successful Italian style in the world.
With this new strategic alliance, which was sealed at Inter HQ in Milan (in the presence of Alessandro Antonello, Inter’s Corporate CEO, and Giuseppe Luisi, SWM’s General Manager), the Varese brand continues on its path of consolidation as an international brand, committed to the development and production of vehicles that meet consumers’ expectations.
The essence of this cooperation lies in the passion and emotion that both companies evoke in their respective fields, creating a unique link between the speed of the track and the excitement of the soccer field.
SWM Motorcycles is proud to partner again with F.C. Internazionale, a club that embodies values of excellence and ambition that reflect SWM’s philosophy. Both organizations are ready to celebrate and promote this partnership, looking forward to a season of shared success and mutual growth.
For more information, contact:
SWM Motorcycles Press Office
MILAN, Italy, October 17, 2023